Media Planning & Buying
Your brand to the Right People, in the Right Places, at the Right Times
DMH’s media planning and buying discipline works hand in hand with strategy, creative, brand development and research. This ensures that every placement, channel and campaign is aligned to your business goals and resonates with the right audience.
We anchor every media engagement in:
Strategy and Insights
We start by understanding your audience, business objectives and competitive landscape. We identify the channels, formats and timing that will deliver maximum impact and efficiency.
Planning and Allocation
We develop media plans that balance reach, frequency and context. We allocate budgets strategically across channels and touchpoints to maximize results while staying flexible to respond to real-world performance.
Buying and Execution
We negotiate, purchase and optimize media placements across all relevant channels. We monitor performance in real time and adjust campaigns to ensure your message reaches the right audience at the right moment.
Measurement and Optimization
We track results using clear KPIs tied to business outcomes. We analyze performance by channel, creative and audience segment to optimize spend, improve effectiveness and inform future campaigns.
Our Media Planning and Buying Capabilities
Planning and Strategy
- Audience segmentation and targeting
- Competitive and category analysis
- Media mix modeling and channel strategy
- Budget allocation and optimization
Paid Media Buying
- Digital display, programmatic and CTV
- Paid social and influencer amplification
- Search engine marketing and video placements
- Traditional media including print, radio and out-of-home
Integration with Creative and Brand
- Cross-channel storytelling guidance
- Creative testing and optimization
- Ensuring brand messaging is consistent and contextually relevant
Analytics and Reporting
- Performance tracking and reporting dashboards
- Channel-level and campaign-level insights
- Attribution analysis and ROI measurement
- Ongoing optimization recommendations
Part of a Fully Integrated Media Ecosystem
Your campaigns are:
Insight-driven
Aligned with
strategy
Optimized for your audience
Consistent across channels
What You Can Expect Working With DMH
- A senior-level media team embedded across your campaigns
- Data-driven planning that maximizes efficiency and results
- Integrated collaboration with strategy, creative and brand teams
- Transparent reporting with clear KPIs and actionable insights
- A media partnership built for continuous learning and improvement
See our Media Planning & Buying in Action