Search Engine Marketing
Targeting Audiences at the Moment of Intent
DMH partners with Genessee to bring advanced Search Engine Marketing expertise into your integrated media ecosystem. Together, we combine audience intelligence, creative strategy, and deep platform knowledge to reach customers at the moment of intent.
We anchor every SEM strategy in:
Audience Insight
Our SEM strategy is grounded in deep audience insight, including search behavior analysis and motivation mapping. This allows us to size opportunities and develop precise keyword and intent mapping to reach the right customers.
Message and Creative Alignment
We ensure all messaging is coordinated across ads, landing pages, and content for maximum impact. This includes creative testing to improve clarity and resonance, resulting in a consistent user experience from search to site.
Optimization and Performance Intelligence
We continually refine our bid strategy and focus on improving quality scores. This optimization includes conversion path analysis and ongoing testing that informs creative and media decisions.
Our Creative Capabilities
Strategy and Planning
- Keyword landscape analysis
- Search intent modeling
- Full funnel SEM roadmapping
- Audience and geo targeting strategy
- Competitive analysis and opportunity mapping
Campaign Execution
- Search and shopping campaign setup
- Ad copy development and testing
- Landing page optimization guidance
- Feed management and product categorization
- Budget pacing and bid implementation
Ongoing Optimization
- Daily and weekly performance monitoring
- A/B testing across copy and creative
- Quality score enhancements
- Conversion rate optimization recommendations
- Insights that strengthen paid and organic performance
Reporting and Intelligence
- Custom dashboards
- Performance reporting tied to KPIs
- Clear, actionable insights
- Integrated reporting across all media channels
Part of a Fully Integrated Media Ecosystem
Your search strategy is:
Insight-driven
Aligned with
strategy
Informed by cross-channel performance
Supported by a unified measurement framework
What You Can Expect Working With DMH
- A senior SEM team actively involved in your brand
- Transparent reporting with clear KPIs
- Search strategies built on audience understanding
- Ongoing performance optimization
- A collaborative partnership designed to grow with you
See our Search Engine Marketing in Action!