Social Media
An Insight-led Approach that puts Social First
Our approach to social media isn’t just about joining the conversation; it’s about positioning your brand to be the center of it. The DMH social team is deeply immersed in platforms, trends and culture, crafting content that tells your story in ways that spark action, drive engagement and build lasting relevance.
As part of the Integrated Media team, the social crew works side by side with paid media and public relations to ensure consistency of messaging that’s optimized for the fast-moving, ever-shifting attention spans of social audiences.
We anchor every social client with key things in mind:
Audience
Developing the right approach to reach the right audience, in the right place, with the right message at the right time.
Community
From sparking meaningful dialogue in the comments to tapping the perfect influencer to feature your latest launch, we get hands-on with your brand’s online community — lending your voice, lifting up advocates, and accelerating your reach.
Content
We look at data, product information and daily operations from unexpected angles to surface compelling, social-ready content that connects with your target audience.
Our Social Capabilities
Social Strategy
- Comprehensive brand and competitive landscape audit
- Audience behavior and platform engagement analysis
- Platform-specific strategy and recommendations
- Custom Social Media Playbook
- Activation-ready content strategy and editorial calendar
Social Listening
- Identify key industry and competitive themes through social conversation analysis
- Discover and monitor priority keywords for SEO and emerging AI search behaviors
- Track brand sentiment and perception across relevant topics
- Analyze conversation patterns by audience demographic and geographic region
Content Development and Deployment
- Insights-led content planning aligned with brand goals
- Content creation rooted in platform usage and cultural trends
- Strategic content deployment guided by audience behavior and engagement patterns
- Development of content using both new and existing assets
Influencer and Brand Advocacy Partnerships
- Influencer research, vetting and discovery
- Negotiation and partnership development
- Contract planning, organization and management
- Content review, approval and deployment oversight
- Performance measurement and results reporting
Professional Development and Consulting
- Tailored, one-on-one consulting on platform strategy and usage
- Training on content development best practices
- On-call guidance, support, and issue management
Making the Integrated Media Ecosystem Social
Although we sit within the Integrated Media team, we approach every challenge through a social-first lens — recognizing that social audiences behave, interact and engage differently than they do in any other channel. Our team stays focused on what matters most:
Tracking cultural shifts and platform trends
Delivering brand and business goals
Driving meaningful audience engagement
Elevating brand relevance in real time
By keeping social at the center, we collaborate seamlessly with the broader Integrated Media team to amplify your message and deliver measurable impact across the entire ecosystem.
What You Can Expect Working With DMH
- A senior-level social team immersed in your brand and digital ecosystem
- Social-first storytelling grounded in insight, trends and platform behavior
- Content strategies that spark engagement and strengthen cultural relevance
- Integrated reporting with clear KPIs and actionable, transparent insights
- A collaborative partnership built for long-term growth and impact
See our Social Media in Action