Animal Health

Animal Health Experience

For us, animal health isn’t a vertical. It’s part of our DNA.

For more than two decades, our team has helped launch vaccines, build new categories in pet CBD, send branded pet trucks across the country, and connect brands to veterinarians, producers and pet parents through research-driven, emotionally resonant campaigns. We don’t just market products—we help shape conversations between brands, experts and the people who care for animals every day.

Why Partner with Us for Animal Health

Deep category experience.

From vaccines and pharmaceuticals to treats, CBD, pet food, flea & tick and large animal nutrition, we’ve built and grown brands across nearly every major animal health segment.

Big-agency thinking, small-agency attention.

We bring decades of big-agency experience, wrapped in a flatter, more responsive structure that keeps senior talent at the table and on the work.

Research that actually changes behavior.

Our proprietary emotional resonance approach helps identify the messages and moments that truly move veterinarians, producers and pet owners to act.

Integrated media, not silos.

Paid, earned, social, influencer and experiential all work together so your brand gets “caught doing the right thing” in the right places.

Proven track record in animal health.

We’ve launched half-dose vaccines, oral kennel cough vaccines, national experiential tours, and equine portfolios—and we’ve done it alongside leading manufacturers and veterinary experts.

We’ve been marketing vaccines for more than 20 years, helping brands stand out in a category where science, safety and trust matter most.

Our experience includes:

Launching the groundbreaking ½ mL dose line for Boehringer Ingelheim Vetmedica
Launching the first oral vaccine for kennel cough
Managing the vaccine portfolio merger between Fort Dodge and Boehringer Ingelheim Vetmedica
Working across a long list of vaccine clients, including CEVA, Boehringer Ingelheim Vetmedica and Novus

We also maintain strong relationships with infectious disease specialists and veterinary parasitologists across U.S. vet schools, giving our campaigns built-in credibility and access to key opinion leaders. Our recent PROOF research on vaccines can be quickly repurposed into one-pagers, sales tools or digital content to support your brand.

We understand that treats are emotional purchases backed by increasingly rational questions about ingredients and benefits. Our experience includes:

Work with multiple pet treat brands, including ZuPreem, American Pet Nutrition (VitaBone), True Chews and Canopy Animal Health (Surity Pro)
Taking a regional treat brand to national distribution (VitaBone)
Building a brand from concept to celebrity partnership (Surity Pro and Martha Stewart)
Partnerships with top training organizations like the IAABC, connecting treats to positive reinforcement training and education

We also tap into four key layers of pet media—veterinary, pet retail, pet enthusiast and mass pet ownership—to ensure your brand shows up where pet parents learn, shop and share. Our PROOF research on pet food ingredients is already packaged as a one-pager, ready to support thought leadership and retail activation.

Disease prevention requires more than a “don’t forget your monthly dose” message. We help brands educate, inform and motivate action in a complex, risk-based category.

Our experience includes:

Work with Boehringer Ingelheim Vetmedica, IDEXX Labs and the Companion Animal Parasite Council (CAPC)
Concepting and managing a 3-year experiential tour featuring parasitologists, CE lectures, pet owner events and a national TV media tour
Developing consumer-focused campaigns around disease prevention, zoonotic risks and pet risk awareness
Launching a national tick-borne illness forecasting tool through CAPC, in partnership with parasitologists at Cornell and Auburn Universities

We’ve been at the forefront of the pet CBD category—long before it became crowded.

For Canopy Animal Health and Surity Pro, we:

Helped build the parent brand and product brand from the ground up, based on extensive research in the emerging CBD space
Created a new therapeutic-focused market segment, positioning CBD around conditions typically treated with pharmaceuticals (mobility, anxiety, epilepsy)
Identified and engaged university and private practice ambassadors, forming working groups to align research and product positioning
Developed educational campaigns for both veterinary and consumer markets
Built veterinary tradeshow campaigns, booths and media outreach for major conferences like NAVC, AVMA and WVC
Designed and sourced packaging for both veterinary and consumer distribution channels

Our large animal experience covers vaccines, forage inoculants, probiotics, prebiotics and other feed additives for clients including Boehringer Ingelheim Vetmedica, Parnell, Huvepharma and Lallemand.

We work closely with leading dairy and beef veterinary and producer publications, ensuring your brand shows up where producers look for solutions, innovation and practical guidance.

From performance horses to high-value equine markets, we’ve helped brands build trust in a discerning, relationship-driven category.

Our experience includes:

Marketing equine vaccines for Boehringer Ingelheim Vetmedica
Marketing pheromone-based products for Ceva
Supporting the launch and marketing of an equine-specific MRI for racehorses, sport horses and other high-value animals
Building campaigns in veterinary and equine segment media, tailored to the realities of equine practitioners and owners

How We Activate Animal Health Brands

Because we’re a full-service, single-source agency, we can take your brand from insight to activation under one roof:

Brand strategy & positioning
Messaging and content strategy
Website design and development (SEO-first, mobile-first)
Paid, earned and owned media
Social, influencer and experiential campaigns
Research and emotional resonance testing

Our agile, collaborative process keeps your internal stakeholders, sales teams and technical experts at the table—so what we build together is not just creative, but usable in the real world. When you get one of us, you get all of us.

How We Activate Animal Health Brands

Because we’re a full-service, single-source agency, we can take your brand from insight to activation under one roof:

Brand strategy and positioning
Messaging and content strategy
Website design and development (SEO-first, mobile-first)
Paid, earned and owned media
Social, influencer and experiential campaigns
Research and emotional resonance testing

Let’s Talk About Your Next Animal Health Launch

Whether you’re bringing a new vaccine to market, repositioning a pet food brand, educating veterinarians on a novel therapy, or exploring new categories like CBD, we can help you build a brand experience that’s both scientifically sound and emotionally resonant.

Let’s Talk Turkey