ATI Nursing

How do you turn a standard industry gathering into an unmissable brand experience?

A leader in nursing education, ATI needed their annual summit to rise above the noise in a crowded events landscape and create a buzzworthy identity that would resonate beyond the attendees. And, once the event was over, they needed the buzz to continue to the nursing schools at colleges and universities nationwide.

People may forget things, but they don’t forget experiences.

We needed to reimagine the tired, stuffy idea of a conference and find a way to  connect professionally and personally with nursing educators. These people don’t just attend—they expect a brand that reflects their goals and addresses their issues. So we made the brand itself part of the experience, and gave attendees a way to carry that experience home. We called it “The Best Workweek Ever”.