Children’s Mercy Bold Science

Where bold science and brighter futures come together.

For years, Children’s Mercy researchers, scientists, chemists, and physicians have been changing the world beyond the imagination of most humans. But the true impact of their discoveries becomes clear when those breakthroughs reach a child. Where innovation becomes hope.

Our challenge was to create a visual narrative worthy of that impact. This TV spot, “Bold Science”, captures the emotion behind genomic research that is leading the world so more patients can benefit from answers once thought out of reach.

We’re proud to shine a light on where bold science and brighter futures come together, and to bring this story to life with the creativity it deserves.