Minimalist black background with white crossword-style squares forming a heart shape, spelling out the letters K, C, A, and I.

Kansas City Art Institute

Imagine a living, breathing brand identity.

The Kansas City Art Institute (KCAI) is a college where art and design students from all over the world go to explore their imagination, hone their skills and discover a fresh perspective. A student’s decision to attend KCAI is one that is rooted in fearlessness and an eagerness to grow and transform into a truly individual creative. By embracing KCAI’s brand essence, “imagine what the world has yet to see,” we developed a dynamic, surprising identity that visually captures the student journey, the continual campus improvements and unique curricular developments.

Awards

Philly Awards – Identity Campaign GOLD
Philly Awards – People’s Choice Award

Grid of black square logo adaptations showing different arrangements of the KCAI crossword-style letters within modular grid patterns.
Business cards for Kansas City Art Institute featuring the KCAI crossword-style logo, names, titles, contact information, and modern layouts.
iMac displaying the Kansas City Art Institute website with a grid-style layout overlaying images of student artwork and photography.
Set of Kansas City Art Institute admissions folders and inserts in black, white, and red, featuring the KCAI grid-style branding and QR codes.