Mazuma Brand Campaign

Using their name to make a name for themselves.

Most bank and credit union advertising is, well, bank and credit union advertising. But for Mazuma Credit Union, they already had something that stood out from the sea of sameness – their name. So, we took one of their most unique brand aspects and used it to create a fully integrated campaign that showed Kansas City the top-notch banking experience they provide and the passion they have for helping their city thrive. And because their name is so unique, it’s a campaign no other bank can copy.