Tnemec Aerolon

When “innovation” isn’t enough. 

The word “innovative” has been so overused it’s lost meaning. So when TNEMEC introduced Aerolon—a thermal insulation coating using aerogel solids—they had to overcome industry skepticism in construction, marine, and water treatment, where traditional insulation ruled.

Seeing isn’t believing. Touching is.

Decision-makers in these industries don’t buy on claims. They need to feel proof in their hands before they’ll embrace new material solutions. Technical spec sheets weren’t enough. Tactile experience was the key.

We launched visibility as the product.

DMH built a sensory-driven, multi-channel campaign that let Aerolon speak for itself:

• Dimensional direct mailer with a real product sample—so prospects could feel the difference.
• Targeted email campaign zeroed in on decision-makers across industries.
• Microsite and benefit video showed how Aerolon solves condensation, corrosion under insulation (CUI), thermal bridging, and safe-touch concerns.